When one has a business in the online community, chances are, people have already inquired about their products and their prices online. Clients always look for different apps that are associated with trading and pricing, and they will always look for the owner of the business for more information and advice. Pricing apps are very beneficial, and one can’t just ignore the benefits that come with it and why everybody likes it. As more business apps come into play, clients have learned to not only depend on one app for all their eCommerce needs but to have a wide range of choices to choose from. Pricing apps increase customer retention by increasing the customer interaction with the seller and deeper engagement with them too. Pricing apps normally contain the prices of the products on them a thing that is unique compared to another platform of eCommerce. This greatly increases the level of customer retention in a business environment. Pricing apps are great to use, thereby providing better user experience once the customers have downloaded it. The first reason that business people think about before building a pricing app is the user experience because the user will not use the app if it is not appealing to them. For one to be able to impact their users with great experience, their app should use the full screen without search or navigation as their presence will create much cluttering.
This is a new channel to reach new customers considering the usage of push notifications that overrides the overflow in their inbox. The pricing app is able to push their notification to a specifically targeted individual with really intriguing information that will help them to sell their products with much ease. Online shoppers are normally used to shopping cart abandonment, but this is greatly reduced by the availability of various pricing apps. The retailer is able to send a push notification to any customer who abandons their shopping cart, therefore, reminding them to complete the purchase with the retailer. There is additional functionality when users use the various pricing app, making them have a more personalized experience. Most of the pricing apps allow the users to use GPS services, and they could even upload their photos, giving testimonies on the level of satisfaction they have by using the app. The retailer also gets valuable information from customers who use the pricing apps as they can use geofencing to provide various information such as the location content to their customers. Valuable information like customers habits, content preference and movement patterns can help the retailer to improve on his or her service delivery to suit their customers while looking forward to retaining them. Pricing apps are a very great and important element in eCommerce as it will improve the customer retention and overall shopping experience of the customers too. If a pricing app is well designed and developed, a user will likely to spend most of his time browsing and interacting with a retailer’s product, and that is very good for business.